Mali + Lili

Partnered with Mali + Lili to bring their next chapter to life through a complete website redesign. I led the full process from UX design and merchandising strategy to copywriting and build, transforming the site into a more elevated, intuitive, and conversion-focused experience.

The redesign was centered on aligning the digital experience with the brand’s future vision, refining how products are discovered, how the story is told, and how customers move confidently from browsing to purchase.