Cubii

Following the launch of a redesigned website and upgraded user experience, the brand saw immediate and measurable e-commerce growth. Conversion rate increased by 57% through improved UX and merchandising, while a cross-sell strategy drove a 114% lift in accessory sales and a 4% increase in AOV. A redefined lead-generation strategy increased customer acquisition by 44% and boosted email-attributed revenue by 31%, while a custom demand-planning system improved DTC forecasting and reduced operational costs.

Alongside the e-commerce transformation, led the digital marketing strategy across owned channels to scale acquisition and retention. Email was rebuilt into a primary revenue driver, generating a 264% increase in revenue, while bundles contributed 7.5% of total revenue and increased AOV. Led the go-to-market strategy for a subscription program that exceeded membership goals by 300%, enhanced lifecycle marketing through SMS and post-purchase optimization, and launched a monthly wellness program driving 1.5K+ registrations per month to strengthen long-term customer loyalty.