Society Brands Portfolio of Brands

At Society Brands, I supported rapid portfolio expansion by leading the launch of five new websites for Primal Life Organics, ActiveChairs, PureCaps, Yankee Toybox, and Society Brands, strengthening the company’s e-commerce foundation across categories. Each site was designed to improve UX, clarify conversion paths, and implement stronger cross-sell and merchandising strategies to increase engagement and AOV. These launches enabled scalable DTC growth, diversified revenue streams, and elevated brand positioning across the portfolio.

Alongside e-commerce, I led end-to-end marketing across 10+ portfolio brands, operating as an in-house agency overseeing the lifecycle, CX, social, creative, and e-commerce teams. I built and scaled an organic growth engine driving 800%+ revenue growth, launched SMS to generate $1M+ in revenue within the first 9 months, and expanded email into a core retention channel. I developed integrated cross-channel marketing calendars across content, promotions, influencer partnerships, email, SMS, and social to increase LTV, while spearheading automation, go-to-market programs, and forecasting models to improve AOV, efficiency, and ROI.