Jessie & James
Redesigned the Jessie & James website to create a more intuitive, conversion-focused shopping experience. The project elevated the brand’s digital presence, rewrote all site copy with a focus on SEO and GEO, and restructured navigation to simplify product discovery and reduce friction throughout the purchase journey.
Since launch, the new experience has driven a 33% increase in total sales and a 17% lift in conversion rate. More visitors are moving confidently through the funnel, with 28% more reaching checkout and 20% completing their purchase, signaling stronger intent and a more effective path to conversion.
